Sports sponsorship is big business. The cash investment -
before a brand even activates the sponsorship – is under more
scrutiny than ever in corporate boardrooms as shareholders look
to drive sales through these partnership. The aggressive
demand for accountability is on the rise.
In October 2013, Media Solutions worked closely with the Alisa
Ann Ruch Burn Foundation (AARBF) and Papa Murphy’s, in the Fresno
DMA, to help build fire safety awareness in the community and
raise funds for the AARBF.
Del Paso Country Club selected as site of 2015 U.S. Senior Open
Sacramento’s storied Del Paso Country Club will play host to the
2015 U.S. Senior Open Championship June 22-28, 2015, the United
States Golf Association announced today.
With a list of past champions that includes such legends as
Arnold Palmer, Billy Casper, Gary Player, Lee Trevino, Jack
Nicklaus and Hale Irwin, the U.S. Senior Open is considered the
world’s premier championship in men’s senior (ages 50 and over)
Humor is Carol’s favorite form of communication. She enjoys quick
wit, and people who use it! A graduate of CSU Chico, Carol has
over 25 years of experience in promotional marketing for retail
accounts as well as numerous State Accounts.
Carol has an extensive background in promotional advertising as
well as co-operative and vendor funding. Most recently Carol has
been responsible for media planning and buying for a cellular
service, several government agencies, and several health
Typically, a U.S. consumer spends 25 hours each month engaged
with Internet media, versus over 150 hours engaged with
television according to the Television Advertising Bureau. In
spite of this claim, it is undeniable that digital advertising
will play a larger role in the 2012 election cycle than at any
point in history.