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Case Study

Sustainable Solutions
Our 2012 New Year's Resolution

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Media Solution pledges to fully commit to reviewing our facilities and services with sustainability and social responsibility in mind, and then work to improve our practices, with certification by SASB as a concrete goal.

The Sacramento Area Sustainable Business program assists businesses and public agencies in taking steps to prevent pollution and conserve resources. The public’s growing environmental awareness represents purchasing power that can motivate businesses to become sustainable.

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News

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2012 Mobile Ad Spend Revised Up To $2.6 Billion, Google Fueling The Machine


A big endorsement today for mobile advertising from eMarketer: their analysts today said they were revising up their forecasts for U.S. mobile ad spend to $2.61 billion, from their previous estimates of $1.8 billion. Why the rise? Google’s “exceptional” mobile advertising performance in mobile search advertising, and more reliable market data.

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Online spending will grow 23.3% to $39.5 billion in 2012

US online ad spending will post growth well above 20% again this year to reach nearly $40 billion, eMarketer estimates, as the internet continues to prove its worth to advertisers in a tough economic climate.

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Political Ads To Hit $3.2B in 2012, Most In Local TV Buys

It is expected that $3.2 billion will be spent in political advertising in 2012. It's estimated to hit TV networks, stations and other platforms for the general election window -- with the weight of these commercials creating more than their usual upset: Price hikes in TV commercials.

 

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Cohort

Leadership Team
Committed to your success

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Humor is Carol’s favorite form of communication. She enjoys quick wit, and people who use it! A graduate of CSU Chico, Carol has over 25 years of experience in promotional marketing for retail accounts as well as numerous State Accounts.

Carol has an extensive background in promotional advertising as well as co-operative and vendor funding. Most recently Carol has been responsible for media planning and buying for a cellular service, several government agencies, and several health initiatives.

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