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Finally, viewability becomes new web currency
Media Life Magazine


 

By Bill Cromwell
April 1, 2014

For a very long time, media buyers and planners have been pushing for a gross ratings point, a way to compare online ad buys to those made in other media.

That time is not yet here, but it’s getting closer.

Today the Media Rating Council lifted a ban on using viewable impressions as the currency for online buys, ending a moratorium established in November 2012.

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March is Problem Gambling Awareness Month!

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March is Problem Gambling Awareness Month! If you have a friend or family member exhibiting symptoms of having a gambling addiction there is help available! Gambling Disorder Screening Day is coming up on 3/11, so take a look at the Cambridge Health Alliance Page at http://bit.ly/1k1iARC & check out this guest editorial written by Keith Whyte on the BASIS website! http://bit.ly/1ldmI11 Knowledge is power! Spread the word to promote screening across the nation and help those in need! #CHARGE #NPGAM #NCPG #OPG #MARCHMADNESS

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We are hiring!
Media Account Executive

We are looking for Media Account Executive to work with our team of media professionals. If you have the stamina to keep up with a fast paced team working with traditional and digital mediums please apply! We are looking for an energetic, passionate, organized, detailed and experienced Account Executive to liaise between clients and the media team at Media Solutions. If you can write with conviction, speak with confidence, and think on your feet, you’ll fit in with co-workers who possess the same skills! We move fast and furious to exceed our clients’ expectations and we need YOU if you are up for the challenge. If you have a degree in Communications / Marketing and a minimum of three years experience in this world of media and advertising we would love to hear from you! If you have experience with Media Buying that will definitely give you an edge! We are a small and nimble company, and with 23 years of success we do include all the benefits that come along with much larger firms.

Please no phone calls; send cover letter and resume to Carol Michael at: cmichael@mediasol.com

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Leadership Team
Committed to your success

Humor is Carol’s favorite form of communication. She enjoys quick wit, and people who use it! A graduate of CSU Chico, Carol has over 25 years of experience in promotional marketing for retail accounts as well as numerous State Accounts.

Carol has an extensive background in promotional advertising as well as co-operative and vendor funding. Most recently Carol has been responsible for media planning and buying for a cellular service, several government agencies, and several health initiatives.

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Political Advertising: It’s more than just TV time…
Media Solutions offers unique advertising strategies and placement for campaigns, large or small

Image of Political Advertising: It’s more than just TV time…

Typically, a U.S. consumer spends 25 hours each month engaged with Internet media, versus over 150 hours engaged with television according to the Television Advertising Bureau. In spite of this claim, it is undeniable that digital advertising will play a larger role in the 2012 election cycle than at any point in history.
 

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