The Challenge
Raise awareness levels about the benefits of proper tire inflation thereby prompting increased tire maintenance; particularly amongst Hispanic and female audiences.

The Solution
Media Solutions created and negotiated an integrated Radio, Outdoor, and Corporate partnership promotion to increase awareness of the “Just Check It” message.

Through a partnership with Conoco Phillips gas stations, messaging was placed at times and places where people were:

• more likely to be engaged with car maintenance
• more receptive to a vehicle message
• able to take immediate action (inflate tires)

Linked to this partnership was a promotion encouraging public to come into a local gas station to get a branded tire inflation card and in turn would go into the draw to win a decade of gas

The Results
Negotiated 165% added value or $1.729M

Subcontractor with Edelman