Carol Michael
Partner / Founder
For the last 20 years Carol has met the challenges of social marketing, using traditional and non-traditional disciplines to make positive changes in the behavior of all Californians. She recognizes the differences in the various cultures across the state and has vast experience in using the correct media to speak to each ethnicity and gender.
Carol has an extensive background in promotional advertising as well as co-operative and vendor funding. Most recently Carol has been responsible for media planning and buying for social marketing accounts, environmental entities, government agencies, and health initiatives.
Specializing in free-media programs, committed to cost-effective dissemination of the clients’ message Carol excels in reaching out to like minded companies interested in partnering for the common good. Partners include manufacturers, associations, media events, and affinity group marketing.
She has a bachelor’s degree from Chico State University.
Carol is also a boater, skier, travel enthusiast and can be found cooking up a storm in her new kitchen!


