With a total population of over 37 Million people residing in California , we use research to help allocate our media budgets to get in touch with all diverse communities throughout the state. We know from experience and research that the best way to communicate to race and ethnic cultural differences is in their spoken language and using their preferred  media consumption. Hispanic and Latino populations amount to 37.6% of our population showing an increase of 27.8% over 2000 Census. Asian Communities have increased to 13% which reflects an increase of 31.5%.  African Americans comprise 6.2% of the California population with the slowest growth of 1.6% over the 2000 Census.

Our many state awarded contracts are proof that we know which regions have highers ethnic neighborhoods, and how we can successfully deliver results in reaching out the these various communities.  In the Asian population alone we usually have a minimum of five languages for any commercial message.