It’s always best to thinking about WHAT you are doing and WHY, before actually doing it.  It’s the same in business.

Strategy figures out what needs to be done and why.  On the other hand “tactics” focus on the immediate details of HOW to get something done.

If the first thing you hear from your agency is “how” they will execute and not the “what” or “why”? Then your agency is skipping the most important step; strategy.

For us its about understanding why a client is communicating in the first place, what the real opportunities are, and how to get the best possible impact for your investment.This is when we get into the details of “how” we will investment your budget.

The buyer develops a plan including a description of the target audience, budget allocation, timing, markets, media to be used, and effective reach and frequency levels. It is based on estimated market costs which is approved first internally and then by the client.