We gather the information from a range of sources to help
determine who to target, the most effective media, and to
establish a solution to meet all these requirements.
Quantitative data remains essential for negotiating, monitoring,
and assessing media campaigns but we go way beyond numbers.
Our planning process reveals the true picture of:
Scarborough Research measures the lifestyles, shopping patterns,
media behaviors, and demographics of American consumers locally,
regionally, and nationally.
We use these consumer insights to develop successful programs
that maximize return on marketing and sales investments. The
local and regional services are accredited by Media Rating
Council (MRC).
Provides local market rating information but not only what
channel is being watched, but also who is watching and when,
including “time-shifted” viewing. We subscribe to electronic
measurement (LPM) in Los Angeles, San Francisco, San Diego and
Sacramento and dairy data in all other DMA’s.
SQAD® is recognized as the industry standard media cost
forecasting source for national TV (NetCosts™—network TV, cable
and syndication), Spot TV, Hispanic Spot TV Plus, Spot Radio and
the Internet (WebCosts®). SQAD provides reliable media cost data
to advertising agencies, media buying companies, advertisers,
television and radio stations, cable companies, program
syndicators and Internet publishers.
Mediaframework “Snapshots” is a compilation of local measures
from the leading research providers designed to quickly inform
and to facilitate further examination of the market. Including
demographics, lifestyle, media, consumer, retail and general
market information intended to identify what makes each market
unique.
