Cynthia Metler

Founder / Owner

Education
BA, Communication Studies/Minor in Journalism, California State University, Sacramento

Experience
•Over 20 years experience in the advertising/marketing field working with a variety of clients
•5+ years of Social Marketing experience with clients such as, Franchise Tax Board, CalTeach and CalTrans

Spend five minutes with Cynthia and you’ll be captivated by her “glass half full” attitude and almost non-existent ego. But when it comes to the extra mile, Cynthia is as aggressive as they come. 

Cynthia’s media planning expertise lies primarily in developing media plans that maximize target audience reach and effectiveness, with minimal waste. Her utilization of extensive computer facilities to simplify and expedite media servicing includes the use of Strata, SBMS, View and Q-View systems. With these resources she is able to analyze and buy media with maximum efficiency and, by relying on key data base systems, Cynthia is able to spend more time negotiating, bringing forward opportunities, and finalizing buys with faster turnaround.

Some of Cynthia’s responsibilities include the media planning and buying for a local food franchise group, a national retail store franchise group, a utility company, and business to business planning for corporate accounts. Her training in market trend analysis allows her to match marketing plans to the right media, resulting in the greatest possible benefit to her clients. Her knowledge in individual markets and industries provides a strong foundation in the area of promotions and sponsorships. In fact, clients report that her free-media promotional recommendation often extended the client’s media budget, maximizing overall effectiveness.
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