FRANCHISE GROUPS

The advantage that you have in franchising is that you are leveraging the brand of a bigger organization and benefiting from the input that they can give you – in the form of design, advertising, marketing, sales advice and training.

Franchising is not a short-cut to riches and fortune. It takes hard work, dedication and commitment to make a success of it – just as it does with any business idea. Media Solutions’ understands that every dollar it invests for the franchise group comes from the hard work of owner/operators.  It is this relationship that has helped contribute to the success of many small businesses.

Decision by committee is one of the most challenging situations we find in advertising. Each Franchise owner is an entrepreneur, with marketing ideas for their individual stores. The challenge is to align the members of the co-op group to think not as one, but for the benefit of the group as a whole. We achieve this with patience, strong listening skills, clear concise explanations, and grounded in research.

Add to this mix, over arching corporate guidelines which may not always accurately translate across all markets. Our role is to apply local market research and experience to make adjustments for the greater good of the local franchise group. Media Solutions is able to become the moderator between corporate and franchisee’s.

Exemplary budget planning and monitoring ensure every dollar contributed is maximized and monthly billings are submitted in a timely fashion. Media Solutions also uses market research such as county by county viewing to accurately calculate the contribution of the co-op.

We are actively involved in the pre-planning of regular franchisee working meetings, attend franchise corporate seminars, participate in annual conferences, and even work in stores to gain hands-on experience!

A couple of success stories of working under the guidance of Media Solutions are; Jimboy’s Tacos who have grown from 17 stores to 54 stores over the last 8 years, and Papa Murphy’s whose Western Region continues to deliver leading sales increases.