WOMEN IN THEIR PRIME
Women 50-70 years

Marketers with an eye on young people as spenders are missing the largest and most lucrative group of consumers we’ve seen in decades. If you can’t be relevant to 50+, you can say goodbye to growth.

This decade, all growth comes from 50+ and by 2026 will represent 49% of the U.S. Adult population.

There isn’t just a lot of them but out of any demographic - they have the money to spend!
 
Peak Income $53k vs $42k avg HHI
 - top of their careers
 - no plans to retire

Peak net worth: $182k vs $86k avg HH
 - a lifetime of working
 - dual earners

Peak discretionary spending
 - kids are launched
 - Per capita, A50+ spend 2.5times more than younger adults

The Silver Bullet
 - Gigantic growth: more consumers buying your products
 - Bigger Bucks: buying new stuff, trading up to higher-end products
 - Increasingly influential: in own household and across generations

These women are happy, healthy, active and enjoying the best time of their lives! Don’t believe the stereotypes - if you think they’re grannies then you’re missing a huge opportunity.

Give us a call and let us tell you about California Women in their Prime!

Marti Barletta, TrendSight Group 2007