Social Marketing

Social marketing is the planning and implementation of programs designed to bring about social change and is a significantly different approach than consumer marketing.

Media Solutions excels at behavioral changes because of our in-depth knowledge of Californians.

•The ultimate objective of marketing is to change behavior and influence desired action.

•Action is undertaken whenever the target audience believes that the benefits they receive will be greater than the required sacrifice.

•Target audiences should be partitioned into segments as they are seldom uniform in their perceptions and responses to marketing efforts.

•Promote the opportunity to change through personalized channels and tactics that maximize desired responses.

•The marketplace is constantly changing and programs must be regularly monitored; be prepared to rapidly alter strategies and tactics.