Post Analysis

This is the comparison of the actual advertising activity run to the original expectations of the schedule purchased.

Our job is not complete when the campaign is negotiated and placed. Proper stewardship of your advertising investment requires that we review and act upon reports of actual audiences (ratings), reports of execution, and billing accuracy for all media.

The report should cover:
 - Accuracy: was the activity run as ordered?
 - Pricing: are the rates on invoices those agreed upon?
 - Audience: were the audience levels as large as expected?
 - Makegoods: was the campaign tracked and makeup spots negotiated?
 - Added Value: were the no-charge elements delivered as promised?

Responsible management and final analysis of your advertising investment will also help in your ongoing efforts to understand the value and capabilities of the communication vehicles that you use and your media buyers.

Take a look at our results section and you will see the proof.