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The leading provider of television audience measurement and advertising information services worldwide. Nielsen Media Research International has offices around the world and provides measurement data in more than 40 countries.
In addition to Nielsen Media Research, The Nielsen Company includes:
- Nielsen//NetRatings, which collects data on more than 70% of global Internet activity;
- Nielsen EDI, which tracks box-office receipts from more than 50,000 movie screens;
- Nielsen NRG, Hollywood's leading market research and consulting firm;
- Nielsen ReelResearch, which tests TV program and advertising material; and also
- Nielsen SoundScan, Nielsen VideoScan, and Nielsen BookScan, which track and report retail sales of audio entertainment products, video entertainment products, and books, respectively.
- Nielsen Monitor-Plus, a service of Nielsen Media Research , is the leader of innovative
advertising information services in the United States, providing advertising activity for 18 media
including television tracking.
- Nielsen Outdoor harnesses GPS technology to measure consumer exposure to billboards and
other forms of outdoor advertising.
Local Level
Nielsen Media Research measures 210 local television markets, which we call Designated Market Areas (DMAs). Of these, the 56 largest are measured by meter technology. The remaining smaller markets are measured by paper diaries only.
Each of these markets is unique, and our data helps clients make vital decisions about their businesses and better compete in the local marketplace.
At a local level the following products and reports are available:
- KeepingTrac
- ProFile-DMA
- Stellar
- DMA Maps
- County Coverage Study
- Zip by DMA/DMA by Zip
- The Viewers in Profile Report (ViP)
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