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STRATA, one of the foremost producers of Media Buying software in the country, is dedicated to providing Media Buying Professionals with a complete Spot TV, Spot Radio, Print, Outdoor, Local Cable, National Cable and Network TV Media Buying System.
STRATA products provide in-depth Pre-buy, Buy, Posting, Reporting, Media Billing, and Qualitative Research capabilities, continually-enhanced to meet the changing needs of the industry. The powerful Media Buying software provides for analysis of radio, television and cable surveys with a complete series of research and scheduling tools. From setting up Campaign Estimates and Campaign Goals to Invoice Matching and Invoice Posting, STRATA's complete housekeeping system streamlines the entire Media Buying process.
This frees STRATA us to focus on their clients and keep in touch with critical media buying information on a day-to-day basis. The reports offer various options for reviewing buys before and after placement. Multi-Media Reach and Frequency is just one powerful research tool that will improve your bottom line by allowing every combination of TV, Radio and Print Media to show total audience statistics such as Reach, Frequency, GRP's, CPP's and more.
To make the most of our media buying software, STRATA links schedules and invoices to almost every major accounting system . They also facilitate instant electronic transfer of buys and invoices. One of the most recent accomplishments is EC/EDI -- Electronic Contracting/Electronic Data Interchange technology, which allows instant electronic transmission of all orders, eliminating the need to re-key paper orders, saving time, reducing errors, and speeding up the media buying and selling process.
Client feedback and Client Service are the driving forces behind the success of their Media Buying software, enabling them to provide a product that is both multi- functional and easy to use. STRATA's Customer Satisfaction ratings are the highest in the industry. Help Manuals, On-line Assistance, Buying Guides, and Quick Reference Guides are available for all of the products through the FTP site and program CD’s. In addition, there is on-site training, toll-free phone support with top-rated Client Service Department, and Strata summarizes program enhancements and new applications as they occur, publishing them in the online STRATA Newsletter, sent to every STRATA user on a monthly basis.
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