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Scarborough Research is the industry premier source for consumer insights. They measure the shopping patterns, lifestyles, and media habits of consumers locally, regionally and nationally. From retail to home improvement stores to cell phone to travel, Scarborough measurements detail the dynamic lives of American adults.
Media agencies and marketers use Scarborough data to base media planning and buying decisions, acquire and retain customers, develop business plans, increase market penetration, roll-out new products, distinguish brands, better understand the marketplace, and monitor competitors. Marketers, media executives, and local media salespeople, members of the press, advertising agencies and industry analysts find that Scarborough data is a necessary tool to keep their finger on the pulse of the American consumer.
Scarborough Research’s services include 81 local market studies and a national database. The data spans 2,000 categories and brands including comprehensive retail shopping behaviors, lifestyle characteristics, in-depth consumer demographics, and media usage patterns.
Scarborough also offers specialized services including Ciudad Hispana de Scarborough, a suite of Hispanic marketing research services, and Custom Analytics, a service which enables marketers to get the most out of their customer data and develop more effective customer relationship management programs.
Scarborough is a joint partnership with The Nielsen Company and Arbitron, Inc.
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