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Arbitron Inc. (NYSE: ARB) is an international media and marketing research firm serving radio broadcasters, radio networks, cable companies, advertisers, advertising agencies, out-of-home advertising companies and the online radio industry in the United States and Europe. Through our Scarborough Research joint venture with The Nielsen Company, Arbitron also provides media and marketing research services to the broadcast television, cable, newspaper, out-of-home and online industries.
Arbitron helps media companies, advertisers and marketers understand media audiences and reach consumers more effectively. Their services and software help clients make sense of the marketplace, turn information into revenue and grow their businesses.
Local radio ratings in the United States
Radio stations and radio groups use Arbitron’s local and regional radio ratings services to demonstrate the value of their audience to advertisers. Advertising agencies and marketers use Arbitron’s radio ratings service to plan more effective radio buys and target consumers more precisely.
Network and national radio audience measurement in the United States
Radio networks use Arbitron's RADAR® service to show the value of their audience by pairing listening estimates with commercial clearance data. Radio networks and radio syndicators use Arbitron's Nationwide service to demonstrate the value of their audience on a market-by-market basis
Online radio ratings in the United States
The comScore Arbitron Online Radio Ratings service is a new audience measurement system designed to provide traditional broadcast ratings for the online radio industry.
Online radio broadcasters use the comScore Arbitron Online Radio Ratings service to demonstrate the value of their audience to advertisers. Advertising agencies and marketers use the comScore Arbitron Online Radio Ratings service to plan more effective online radio buys and target online consumers more precisely.
Local market and regional qualitative consumer and media usage information in the United States
Radio stations and radio groups use Arbitron’s’ Scarborough qualitative service to show the quality of their audience and get beyond selling with cost per point. Advertising agencies and marketers use Arbitron’s Scarborough qualitative to target and reach consumers. Cable TV system operators and cable TV networks use Arbitron’s local market qualitative services to demonstrate the value of their subscribers to both local and national advertisers. Out-of-home and outdoor media providers use Arbitron’s qualitative services to show the real value of their inventory to marketers and advertisers.
Software services to help customers analyze and understand media and consumer data
Radio stations and radio groups use Arbitron’s software services to demonstrate the value of their audience to advertisers, streamline their sales processes and program their stations more effectively. Advertising agencies and marketers use Arbitron’s software to plan more effective radio buys and target consumers more precisely.
The next generation
The Portable People Meter™ (PPM™) is a portable, cell-phone-sized device that electronically tracks exposure to radio, broadcast television and cable media as consumers wear it throughout the day.
The PPM also plays a central role in a new, national marketing research service that will collect multimedia and purchase information from consumers.
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