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SQAD is recognized as the industry standard media cost forecasting source for national TV NetCosts - network TV, cable and syndication), spot TV, Hispanic spot TV, spot radio and the Internet.
SQAD provides reliable media data to advertising agencies, buying services, advertisers, television and radio stations, cable operators, program syndicators and Internet publishers.
The newest product, NetCosts, uses over $12 billion of actual transactions from advertisers representing almost half the national TV marketplace. It provides instant access to CPMs and CPPs by network and daypart, unit costs, CPMs and CPPs by program category and time period - the first time real cost information has ever been available."
Advertisers subscribing to SQAD know media market prices instantly.
National, regional and local advertisers alike depend on SQAD to establish their media budgets.
Advertisers depend on SQAD to understand market costs to make reliable projections for allocating budgets. With NetCosts, buyers can see what the market has already paid for schedules or programming they are considering. Local buyers can buy at competitive prices, using SQAD’s average, low and high cost levels to accommodate any unique negotiating situation.
SQAD has become the industry standard because it features actual transactions & real purchased marketplace costs vs. rate card analyses. Data is updated at least on a monthly schedule, with the exception of the quarterly Media Market Guide. Reliable, timely market projections = on budget performance.
National Data
NetCosts - Over $12 billion of actual transactions from advertisers representing almost half the national TV marketplace. Instant access to CPMs and CPPs by network and daypart, unit costs, CPMs and CPPs by program category and time period.
Media Market Guide-National - Summarized quarterly projections for broadcast networks, cable networks and syndicated programming
Internet - As the Internet changes, we're redeveloping our one-of-a-kind online cost forecasting source. Check out our progress here, and sign up for updates on the service.
Local Research
- Spot TV - Over $7.5 billion of real television transactions form the basis for CPP and CPM
estimates for all Nielsen DMAs.
- Hispanic Spot TV - CPP and CPM estimates for 18 Nielsen Hispanic (NHSI) DMAs
- Spot Radio - SQAD Spot Radio provides CPP and CPM estimates for 297 Arbitron MSAs -
updated monthly.
- Media Market Guide-Local (MMG) - Quarterly projections for spot television, cable, spot
radio, plus cost guidelines for newspapers, and magazines.
Analytic Tools
- DATAVue: The all new, fully flexible application uses standard Windows conventions to
easily design reports for full service (all markets) agency and advertiser subscribers to Spot
TV, Hispanic Spot TV and Spot Radio.
- NetCosts Online: NetCosts data is updated weekly and available for analysis with our
exclusive web application. NetCosts Online is included with your subscription.
- SNAP: The only third-party processor accredited by the MRC for crunching Nielsen TV
ratings across all DMAs.
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