Our recommendations change behavior and deliver measurable
results. To achieve this we use our vision, proprietary planning
process, supported by research , and a working framework that
enables us to work consistently and coherently.
The Challenge
Creating consistent presence throughout the year for Papa
Murphy’s during typically slow sales Summer months.
The Solution
Media Solutions created and negotiated with CBS radio a Summer
radio promotion “Summer of Fun” to drive customers to their local
Papa Murphy’s.
In addition to a strong paid campaign, the “Summer of Fun”
promotion delivered the following:
• New Chevy Trailblazer vehicle wrapped with Papa Murphy’s
pizzas, logos, and other fun slogans like “Honk if you love Papa
Murphy’s pizzas, www.FREEtickets.
Media Solution’s passion, dedication, professionalism, and hard
work is one of the reasons Donate Life California now has over
8M signups – Tracy Bryan, Director of Public Relations, Golden
State Donor Services
The Challenge
Increase Organ & Tissue donor registrations among underserved
communities
The Solution
Utilize research to design and implement an integrated paid media
campaign (Radio, TV, Outdoor, Internet) reaching specialist
audiences during Organ & Tissue donation month (April).
Leverage media expenditure and relationships to significantly
increase message exposure.
“In addition to offering new creative ideas, the Media
Solutions team took the time to listen ot OPG’s needs and learn
about our business” – Terri Sue Canale, Deputy Director,
CA Department of Alcohol and Drug Programs
The Challenge
Provide targeted public exposure to, and create interest in, the
prevention, education, awareness and treatment of problem
gambling in California.
The Challenge
Move Caltrans towards compliance for the trash total maximum
daily load (TMDL) waste allocations in the Ballona Creek and LA
River watersheds as directed by the LA Water Board, the State
Water Board and Cal EPA
Superior Service, Customer Satisfaction and Market Share earn
Future Ford Lincoln of Roseville and Future Ford of Sacramento
National Awards by Ford Motor Company.
Developed and implemented a two year multi-media campaign for
California Department of Boating & Waterways “Clean
Vessel”. The scope of work included creative development,
media planning and buying, pre/post research, and campaign
evaluation.
excellent knowledge of California media markets, strong
negotiation ability, excellent project management skills.-
Kevin Atkinson, PE, California Department of Boating and
Waterways
March 4, 2011"Keep the rubber on the road and out of the landfill"
The Challenge
Raise awareness levels about the benefits of proper tire
inflation thereby prompting increased tire maintenance;
particularly amongst Hispanic and female audiences.
The Solution
Media Solutions created and negotiated an integrated Radio,
Outdoor, and Corporate partnership promotion to increase
awareness of the “Just Check It” message.
Humor is Carol’s favorite form of communication. She enjoys quick
wit, and people who use it! A graduate of CSU Chico, Carol has
over 25 years of experience in promotional marketing for retail
accounts as well as numerous State Accounts.
Carol has an extensive background in promotional advertising as
well as co-operative and vendor funding. Most recently Carol has
been responsible for media planning and buying for a cellular
service, several government agencies, and several health
initiatives.
