Los Rios Community College District (LRCCD) Situation: Los Rios Community College District (LRCCD) is one of the nation’s most respected learning institutions and the second-largest community college district in California. LRCCD is a two-year public college district that serves the greater Sacramento region and includes: American River, Cosumnes River, Folsom Lake and Sacramento City […]
Alzheimer’s Association of Northern California Situation: This year’s campaign was focused on outreach and education about the Walk to End Alzheimer’s in the Northern California region. Our multi media campaign utilized TV, radio, outdoor and digital throughout Northern California. Target: Adults 18+ Primary, Women 25-54 Secondary Flight: June 2015 – October 2015 Market: […]
Challenge: CalTeach was a state initiative devoted to increasing the number and quality of teachers in California by meeting a goal of 11,000 new applicants by the end of the year Solution: Media Solutions ran a statewide campaign broken down into three components: (1) Overall campaign designed to promote teaching as a noble profession, (2) General […]
Challenge Reach the multi ethnic consumers. Solution Cash sleeves served as a way to reach underserved communities targeting multi-ethnic checking/unbanked consumers. Customers of the check cashing stores are handed a sleeve wrapped in the CDPH message. They are distributed in various languages and executed in the cash checking venues that matched the target demographic.
Challenge Reach the attention of the target audience at a time where decision making was occurring. Solution Use of in stadium signage was a 1st for the SF Giants, upon entering and exiting of the main gate at Willie Mays Plaza the OTS message of “Don’t Drink and Drive” banner appeared on the main pedestrian ramp […]
Challenge Increase presence and awareness for their cause and call to action to increase pledge efforts digitally. Solution Ran a digital pre-roll campaign and Facebook ad campaign that drove traffic to their Facebook page along with website where users could sign up to pledge. Results Their Facebook page went from under 500 likes to over 10,000 […]
Challenge Use independent expenditure funds to grow local campaign support and recruit campaign volunteers and precinct walkers. Solution Include RFI messaging on cable TV spots allowing volunteers to learn what they can do and to capture supporters’ contact information. Results Generated raw leads that were used to create volunteer lists and direct mailer information.
Challenge Inform boaters about the hazards of dumping waste and shore-side options for disposing of waste properly. Solution Reach boaters at “top of mind” moments with “Frozen” Billboards, Floating Billboards, digital and targeted print. QR codes and display ads link to DBW website and “how to” video. Results +8% increase in YOY boater awareness. Awards DBW National […]
Challenge In the media-challenged market of San Francisco, create desire and sampling for products with limited media support. Solution Leverage media spend on top-ranked stations to integrate product in programming with in-content 2-minute news segments and multi-media promotions. Results 2012 Heart-baker sales increased by 12.7% YOY over Valentine’s day weekend.
Media Solutions is California’s premier media buying agency specializing in research, planning, buying, and implementation for all media. Located in Sacramento, the heart of California government.
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Sacramento, CA 95825