Provides local market rating information but not only what
channel is being watched, but also who is watching and when,
including “time-shifted” viewing. We subscribe to electronic
measurement (LPM) in Los Angeles, San Francisco, San Diego and
Sacramento and dairy data in all other DMA’s.
We gather the information from a range of sources to help
determine who to target, the most effective media, and to
establish a solution to meet all these requirements.
