Scarborough Research Lifestyles, shopping patterns, media behaviors
April 26, 2011
Scarborough Research measures the lifestyles, shopping patterns,
media behaviors, and demographics of American consumers locally,
regionally, and nationally.
We use these consumer insights to develop successful programs
that maximize return on marketing and sales investments. The
local and regional services are accredited by Media Rating
Council (MRC).
We gather the information from a range of sources to help
determine who to target, the most effective media, and to
establish a solution to meet all these requirements.
