IT'S MORE THAN MEDIA BUYING

We understand sales objectives, market share, profit requirements, behavior change, etc. We are as comfortable talking to your CEO as we are with your marketing team. More importantly, we know how to convert these business challenges into powerful communication solutions - and if communication can’t help, we’ll tell you.

“Planning is a process of choosing among those many options. If we do not choose to plan, then we choose to have others plan for us.” ~Richard I. Winwood

Research (Who) – Your message is meaningless if it falls on deaf ears. We work with our clients and use our extensive research capabilities to determine who will be most receptive toward your message.

Strategy (Where/When) – Targeting the right audience is only half the battle. If your message is seen or heard at the wrong time, or in the wrong place, it could do more harm than good. Strategy helps us determine where and when your target audience is most receptive toward your message

Tactics (How) – Once we determine our target audience and our strategy, we set timelines and key objectives for what we’re going to accomplish

“In life you don’t get what you deserve, you get what you negotiate.” ~Krishna Sagar

Media Buying – To put together a media buy is like piecing together a puzzle, where our planning and strategy act as the picture on the box. We are excellent at finding where and how all the different pieces fit together

Negotiations – We are expert negotiators. Our years of experience and longstanding relationships, combined with our research, mean we regularly pay less than what the market is paying. We know what to ask for, and we aren’t afraid to ask

Added Value – Media Solutions has a rich history of negotiating superior pricing for our clients, and we’re never satisfied until we’ve achieved the maxim amount of added value that we can. We regularly negotiate reduced rate structures, frequency discounts, and added value on behalf of our clients Added value comes in many forms. Examples of added value Media Solutions has leveraged on behalf of our clients in the past include:

  • Longer runs or additional inventory for outdoor, television, radio, and digital
  • Upgraded inventory resulting in more impressions or rating points
  • Interviews on morning shows and talk shows for television and radio
  • Earned media news coverage for events and press releases
  • Additional media vehicles such as digital streaming, coinciding in-banner video, or preroll

“What one does is what counts. Not what one had the intention of doing.” ~Pablo Picasso

Implementation is the technical part of what we do. From ensuring all orders are signed and confirmed, ensuring all of the proper creative has been sent out and trafficked properly, and following up to ensure all media is running when and where it’s supposed to be running, we take our plan and bring it to life.

“We succeed when our clients achieve results.” ~Media Solutions

Once a campaign has finished, we provide in-depth analysis on all media and added value, and work with our clients to report on all successes and results.