When Media Makes a Difference

Feb 26, 2016 by Media Solutions Category: Blog 0 comments

When Media Makes a Difference During the course of my career, I have had the pleasure of working with a slew of different types of clients. I’ve worked with jewelry stores, furniture stores, mattress stores, bicycle stores, event marketing, retail sales, QSR’s, state agencies – you name it, I’ve probably done it! But now, for […]

What Digital Advertising Is and Is Not

Feb 19, 2016 by Media Solutions Category: Blog 0 comments

What Digital Advertising Is and Is Not In most cases, paid digital advertising is a powerful and integral part of a comprehensive media campaign. I spend a lot of time recommending and answering questions about digital media – what it can do, how it integrates with other parts of your media campaign, how targeting works, […]

The Power of Live Sports

Feb 10, 2016 by Media Solutions Category: Blog 0 comments

The Power of Live Sports I bet most of you can name one program that was televised on Sunday February 7, 2016: Super Bowl 50! Did you notice that for the first time, the Super Bowl wasn’t branded in Roman Numerals? Last year was Super Bowl XLIX, this year’s should have been Super Bowl L. […]

A Strong Endorsement For Radio

Feb 03, 2016 by Media Solutions Category: Blog 0 comments

A Strong Endorsement For Radio When it comes to our daily media consumption, we’re creatures of habit. The first media that I consume every morning during my hour commute to work is AM/FM radio. I am a working mom with three school-aged kids, so my commute is an opportunity to relax and listen to my […]