The Collaborative Process

Apr 01, 2016 by Media Solutions Category: Blog 0 comments

The Collaborative Process We do a lot of research here at Media Solutions, and we love to discuss it, because research gives focus to what we do. We start with our research because it allows us to approach our projects with an educated perspective, and what we find guides our process. But research isn’t always […]

Get To Know Aaron

Mar 15, 2016 by Media Solutions Category: Blog 0 comments

Get To Know Aaron!   Name: Aaron Samson Title: Account Executive Background: Marketing/Communications/Public Relations Years at Media Sol: 2+ years  Accounts you work on: Future Automotive, Californians for Safety & Justice, UC Davis, and any other account that needs a digital strategist.  What was your first account/assignment at Media Solutions: I started by managing the production, traffic, and delivery to stations […]

Knowing Your Audience

Mar 11, 2016 by Media Solutions Category: Blog 0 comments

Knowing Your Audience Forbes magazine talks about women gaining more and more power in an important segment traditionally linked to men:  car selection and BUYING.  I find this particularly interesting as last year I picked out my own car and negotiated the deal, for the first time in my life, all by myself. My first […]

When Media Makes a Difference

Feb 26, 2016 by Media Solutions Category: Blog 0 comments

When Media Makes a Difference During the course of my career, I have had the pleasure of working with a slew of different types of clients. I’ve worked with jewelry stores, furniture stores, mattress stores, bicycle stores, event marketing, retail sales, QSR’s, state agencies – you name it, I’ve probably done it! But now, for […]

What Digital Advertising Is and Is Not

Feb 19, 2016 by Media Solutions Category: Blog 0 comments

What Digital Advertising Is and Is Not In most cases, paid digital advertising is a powerful and integral part of a comprehensive media campaign. I spend a lot of time recommending and answering questions about digital media – what it can do, how it integrates with other parts of your media campaign, how targeting works, […]

The Power of Live Sports

Feb 10, 2016 by Media Solutions Category: Blog 0 comments

The Power of Live Sports I bet most of you can name one program that was televised on Sunday February 7, 2016: Super Bowl 50! Did you notice that for the first time, the Super Bowl wasn’t branded in Roman Numerals? Last year was Super Bowl XLIX, this year’s should have been Super Bowl L. […]

A Strong Endorsement For Radio

Feb 03, 2016 by Media Solutions Category: Blog 0 comments

A Strong Endorsement For Radio When it comes to our daily media consumption, we’re creatures of habit. The first media that I consume every morning during my hour commute to work is AM/FM radio. I am a working mom with three school-aged kids, so my commute is an opportunity to relax and listen to my […]

We Want It All, and We Want It Now!

Jan 28, 2016 by Media Solutions Category: Blog 0 comments

We Want It All, and We Want It NOW!   We are lucky to be living in an era where we can get instant gratification. This applies as much to making purchases as it does to obtaining information;  Cross-Platform has become my favorite way to shop and learn (yes, I am an Amazon Prime member), […]

Anna’s Morning Routine (Life as an Account Executive)

Jan 21, 2016 by Media Solutions Category: Blog 0 comments

Anna’s Morning Routine (Life as an Account Executive) Of course, as we’re Media Solutions, the day doesn’t officially start until I’ve got a cup of coffee in my hand but this is how I like to start my day. I consider myself to be a bit of an information junkie, so here’s a quick list of the […]

Welcome To Our New Website!

Jan 13, 2016 by Media Solutions Category: Blog 0 comments

Hello, and Happy New Year! If you’re reading this blog, you’ve probably noticed that we rang in 2016 with a brand new website! We wanted a clean, easy-to-navigate format that provides our clients and partners with the information they’re looking for. Additionally, we’ve started this blog to share the latest perspectives, research, and news from […]