I am a sports fan. I grew up watching and playing soccer, tennis and skiing. My love of football is a funny story, grown out of a want to do anything other than catch up on required college reading for whichever class I happened to take during fall quarter. Baseball is enjoyable as a pitching duel, homerun derby and statistics lesson.
My first love, however, is basketball.
There’s the drive. And, two from the paint!
Off the glass. Banks it in.
He fires. Quick catch and release. Nothing but net!
It is, put simply, the best. That’s one reason why the ESPN.com article, “You Won’t Believe How Nike Lost Steph to Under Armor” by Ethan Sherwood Strauss caught my eye.
The Steph Curry of 2016 is the reigning NBA MVP, team leader, single season 3-point record-holder, and cool dad. In terms of endorsers, you can’t go wrong with the guy. But, as Strauss says 2013 Steph Curry wasn’t there yet. He was an outstanding athlete on a team that had nowhere to go but up, but in terms of LeBron, Kobe and Jordan, Curry wasn’t on everyone’s radar. Yet.
Regardless, one would have hoped that the Nike, especially Nike, had done a little more investigation. But, at the end, Under Armor played the best game.
These are my takeaways from this legendary story:
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