71 Is the New 60

Aug 02, 2017 by Anna Schweissinger Category: Blog 0 comments

71 Is the New 60 Marketing to the Greatest Generation by Cynthia Metler That’s right, I said it. We know that people are living longer than ever and healthier overall. We spend so much time talking about Millennials and trying to figure out their needs and desires, but why are we ignoring what Nielsen called […]

What Media Solutions Is Thankful For

Nov 23, 2016 by Media Solutions Category: Blog 0 comments

What Media Solutions Is Thankful For Cynthia  I am thankful that I get to see my daughters together again this Thanksgiving.  I am thankful that both are thriving at their new schools.  I am thankful that we have family and friends near enough to share a Thanksgiving meal.  I am thankful that my mom is […]

When Market Research Goes Fun

Oct 21, 2016 by Media Solutions Category: Blog 0 comments

When Market Research Goes Fun In the spirit of the season, and since its Friday, we were inspired by Influenster.com’s report “America’s Favorite Halloween Candy by State”.     Naturally, we were appalled that our fellow Californian’s would select Lifesavers as their favorite candy, so, in the spirit of Halloween and research, we ran a […]

The Power Of Radio, And The Rise In Hispanic Listeners

Sep 22, 2016 by Media Solutions Category: Blog 0 comments

The Power Of Radio, And The Rise In Hispanic Listeners Released this week, Nielsen’s “State of the Media: Audio Today Q3” focuses on African American and Hispanic listeners, highlighting what we have known for a while: Americans, regardless of background or ethnicity, love radio. What makes radio unique, from the largest to smallest markets, is that […]

Celebrating 25 Years

Sep 01, 2016 by Media Solutions Category: Blog 0 comments

Celebrating 25 Years We should never get so busy that we don’t take the time to celebrate our successes. Like the one that Media Solutions just celebrated August 1st.  Cynthia Metler and I celebrated 25 years in business together. Yes, Media Solutions has existed for the last 25 years. That’s  longer than our children have […]

How YouTube Makes TV Better

Aug 26, 2016 by Media Solutions Category: Blog 0 comments

How YouTube Makes TV Better In today’s media landscape, a strong digital campaign is an important component of any media strategy, and something we always strive to include in our recommendations. There are a lot of ways to measure how effective digital campaigns are, because they provide us with the most advanced analytics for tracking […]

How Paid Media Works With Earned Media

Jun 07, 2016 by Media Solutions Category: Blog 0 comments

How Paid Media Works With Earned Media If you ask someone in Public Relations what the most difficult part of their job is, there’s a good chance you’ll hear “getting the newsroom to pick up the phone.” That’s because even though our clients are the most important thing in our universe, the first priority for […]

A Window Into Buying Around Political

May 23, 2016 by Media Solutions Category: Blog 0 comments

                                Even though one of the two Presidential nominees has been determined (and the other will be soon as well), the California Primary is still happening, and is, for those who reside in the Golden State, very important. Whether you are […]

What We Can Learn From Steph Curry & Under Armor

Apr 18, 2016 by Media Solutions Category: Blog 0 comments

What We Can Learn From Steph Curry & Under Armor I am a sports fan. I grew up watching and playing soccer, tennis and skiing. My love of football is a funny story, grown out of a want to do anything other than catch up on required college reading for whichever class I happened to […]