Easy & Effective Holiday Marketing Ideas for Small Business

Dec 08, 2017 by Anna Schweissinger Category: Blog 0 comments

Easy & Effective Small Business Holiday Marketing Ideas    The Holiday season can make or break annual sales revenue for all business, especially small ones. With limited budgets and man power, Small business owners can find it difficult to break through the Holiday marketing noise. Media Solutions, prides ourselves with crafting effective and easy to implement campaigns […]

Every Great Campaign Begins with Research

Oct 26, 2017 by Anna Schweissinger Category: Blog 0 comments

Every Great Campaign Begins with Research by Lisa Tran October 26th, 2017 “Planning is a process of choosing among those many options. If we do not choose to plan, then we choose to have others plan for us.” Richard I. Winwood At Media Solutions, we take great pride in crafting the most effective and compelling […]

71 Is the New 60

Aug 02, 2017 by Anna Schweissinger Category: Blog 0 comments

71 Is the New 60 Marketing to the Greatest Generation by Cynthia Metler That’s right, I said it. We know that people are living longer than ever and healthier overall. We spend so much time talking about Millennials and trying to figure out their needs and desires, but why are we ignoring what Nielsen called […]

What Media Solutions Is Thankful For

Nov 23, 2016 by Media Solutions Category: Blog 0 comments

What Media Solutions Is Thankful For Cynthia  I am thankful that I get to see my daughters together again this Thanksgiving.  I am thankful that both are thriving at their new schools.  I am thankful that we have family and friends near enough to share a Thanksgiving meal.  I am thankful that my mom is […]

When Market Research Goes Fun

Oct 21, 2016 by Media Solutions Category: Blog 0 comments

When Market Research Goes Fun In the spirit of the season, and since its Friday, we were inspired by Influenster.com’s report “America’s Favorite Halloween Candy by State”.     Naturally, we were appalled that our fellow Californian’s would select Lifesavers as their favorite candy, so, in the spirit of Halloween and research, we ran a […]

The Power Of Radio, And The Rise In Hispanic Listeners

Sep 22, 2016 by Media Solutions Category: Blog 0 comments

The Power Of Radio, And The Rise In Hispanic Listeners Released this week, Nielsen’s “State of the Media: Audio Today Q3” focuses on African American and Hispanic listeners, highlighting what we have known for a while: Americans, regardless of background or ethnicity, love radio. What makes radio unique, from the largest to smallest markets, is that […]

Celebrating 25 Years

Sep 01, 2016 by Media Solutions Category: Blog 0 comments

Celebrating 25 Years We should never get so busy that we don’t take the time to celebrate our successes. Like the one that Media Solutions just celebrated August 1st.  Cynthia Metler and I celebrated 25 years in business together. Yes, Media Solutions has existed for the last 25 years. That’s  longer than our children have […]

How YouTube Makes TV Better

Aug 26, 2016 by Media Solutions Category: Blog 0 comments

How YouTube Makes TV Better In today’s media landscape, a strong digital campaign is an important component of any media strategy, and something we always strive to include in our recommendations. There are a lot of ways to measure how effective digital campaigns are, because they provide us with the most advanced analytics for tracking […]

How Paid Media Works With Earned Media

Jun 07, 2016 by Media Solutions Category: Blog 0 comments

How Paid Media Works With Earned Media If you ask someone in Public Relations what the most difficult part of their job is, there’s a good chance you’ll hear “getting the newsroom to pick up the phone.” That’s because even though our clients are the most important thing in our universe, the first priority for […]