How YouTube Makes TV Better

Aug 26, 2016 by Media Solutions Category: Blog 0 comments

How YouTube Makes TV Better In today’s media landscape, a strong digital campaign is an important component of any media strategy, and something we always strive to include in our recommendations. There are a lot of ways to measure how effective digital campaigns are, because they provide us with the most advanced analytics for tracking […]

How Paid Media Works With Earned Media

Jun 07, 2016 by Media Solutions Category: Blog 0 comments

How Paid Media Works With Earned Media If you ask someone in Public Relations what the most difficult part of their job is, there’s a good chance you’ll hear “getting the newsroom to pick up the phone.” That’s because even though our clients are the most important thing in our universe, the first priority for […]

A Window Into Buying Around Political

May 23, 2016 by Media Solutions Category: Blog 0 comments

                                Even though one of the two Presidential nominees has been determined (and the other will be soon as well), the California Primary is still happening, and is, for those who reside in the Golden State, very important. Whether you are […]

What We Can Learn From Steph Curry & Under Armor

Apr 18, 2016 by Media Solutions Category: Blog 0 comments

What We Can Learn From Steph Curry & Under Armor I am a sports fan. I grew up watching and playing soccer, tennis and skiing. My love of football is a funny story, grown out of a want to do anything other than catch up on required college reading for whichever class I happened to […]

Keeping Up With New Media

Apr 06, 2016 by Media Solutions Category: Blog 0 comments

Keeping Up With New Media In our relentless pursuit for the “Aha” moment we are always looking for new and unique ideas to engage consumers.  Whether Media Solutions has been tasked to sell a product, or change a behavior, we are always on the lookout for something that can give our clients instant ROI.  So […]

The Collaborative Process

Apr 01, 2016 by Media Solutions Category: Blog 0 comments

The Collaborative Process We do a lot of research here at Media Solutions, and we love to discuss it, because research gives focus to what we do. We start with our research because it allows us to approach our projects with an educated perspective, and what we find guides our process. But research isn’t always […]

Get To Know Aaron

Mar 15, 2016 by Media Solutions Category: Blog 0 comments

Get To Know Aaron!   Name: Aaron Samson Title: Account Executive Background: Marketing/Communications/Public Relations Years at Media Sol: 2+ years  Accounts you work on: Future Automotive, Californians for Safety & Justice, UC Davis, and any other account that needs a digital strategist.  What was your first account/assignment at Media Solutions: I started by managing the production, traffic, and delivery to stations […]

Knowing Your Audience

Mar 11, 2016 by Media Solutions Category: Blog 0 comments

Knowing Your Audience Forbes magazine talks about women gaining more and more power in an important segment traditionally linked to men:  car selection and BUYING.  I find this particularly interesting as last year I picked out my own car and negotiated the deal, for the first time in my life, all by myself. My first […]

When Media Makes a Difference

Feb 26, 2016 by Media Solutions Category: Blog 0 comments

When Media Makes a Difference During the course of my career, I have had the pleasure of working with a slew of different types of clients. I’ve worked with jewelry stores, furniture stores, mattress stores, bicycle stores, event marketing, retail sales, QSR’s, state agencies – you name it, I’ve probably done it! But now, for […]

What Digital Advertising Is and Is Not

Feb 19, 2016 by Media Solutions Category: Blog 0 comments

What Digital Advertising Is and Is Not In most cases, paid digital advertising is a powerful and integral part of a comprehensive media campaign. I spend a lot of time recommending and answering questions about digital media – what it can do, how it integrates with other parts of your media campaign, how targeting works, […]