In our relentless pursuit for the “Aha” moment we are always looking for new and unique ideas to engage consumers. Whether Media Solutions has been tasked to sell a product, or change a behavior, we are always on the lookout for something that can give our clients instant ROI. So I thought I would share some of my new favorites.
Telescoping – This is a cable product; we’re most familiar with Comcast’s version and have used it successfully with clients in the past. Using a graphic overlay on thirty second spot you can direct the viewer to learn more about your product, learn additional information that can affect behavior change, or ask for candidate or proposition support simply by asking them to press OK on their remote. Once they engage, they’re taken to a long-format program which allows the advertiser to educate the viewer and allows for deeper engagement with your target audience
Interactive TV– For years, TV was a one-way experience, but not anymore. Interactive TV on Hulu, Netflix and other OTT services allows you to select the experience you want which eliminates waste. Pick your own commercial topic! How great for a product or service with multiple target demos! And because people are choosing themselves, it gives additional insight into what people are interested in.
Sometimes there’s even a direct connection to Facebook, Twitter, and other social platforms: guaranteed to raise your social interaction!
Wearable Devices – roughly one out of every ten adults in the U.S. owns a fitness tracker, the most popular type of wearable device. Interestingly, over 40% of fitness tracker owners made more than $100,000 in yearly income, while more than a third (36%) are between 35 and 54 years of age. Smart watches are appealing to a younger crowd, with 69% of smart watch owners falling between the ages of 18 and 34; unlike fitness trackers, however, smart watches haven’t seen nearly as much adoption. Smart watch owners also tend to be male (71%) while having a much lower income than the average fitness tracker owner ($45,000).
So now that we know what device to advertise on, what are the options? Making sure that consumers don’t find the ads annoying — or worse, creepy — will be a challenge. That’s why we need to lean toward sponsoring useful functions, such as telling users “Have a great run!” when they’re using a running app or sponsoring “Quote of the day”, my personal favorite, to remind them life is good!
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