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California Department of Health Care Services (DHCS) Medicated Assisted Treatment (MAT) Expansion Project “MAT 2.0”
Goal(s) of the Campaign: Provide targeted exposure to, and create interest in access to treatment of opioid use disorders (OUD) in California.
Target Population: Californian’s, Ages 18+
Dates: April – September 2019
Media Budget: $8,000,000.00
California Public Utilities Commission (CPUC) Deaf and Disabled Telecommunications Program (DDTP) California Phones
Goal(s) of the Campaign: To increase interest in and applications for California Phones’ specialized devices for Californians with disabilities
Target Populations: Californian’s, Ages 35-64 Caregivers, Ages 65+ Persons with Disabilities
Dates: July 2018 – June 2019
Media Budget: $3,291,000.00