Goal: Attract the attention of those likely to participate in the Walk, and Donate to the Walk to End Alzheimer’s. Inform audience about the upcoming Walks in Northern California, and to sign up.
Tactics: Using Radio and TV partners along with outdoor and digital placement we were able to leverage exposure not only in Sacramento, San Jose, Fresno and San Francisco, but also negotiate free additional rural market buys in Northern California.
Results: Increased walk participants by 15% year over year, and increased donations by 14%. For every dollar invested we returned $1.83 in actual value.
Media Solutions is a premier coast to coast, media buying agency specializing in research, planning, buying and implementation for all media.
Media Solutions also provides creative services including: concept development, video production, video editing, graphic, print and web design services
Our main office is located in Sacramento, the heart of California government.
West Coast Office
707 Commons Drive, Suite 201
Sacramento, CA 95825
East Coast Office
M&M Media Solutions
22 Baltimore Road
Rockville, MD 20850
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