Aug 27, 2018 Category: public awareness camapign

Alzheimer's Association of Northern California Logo

Goal:  Attract the attention of those likely to participate in the Walk, and Donate to the Walk to End Alzheimer’s.  Inform audience about the upcoming Walks in Northern California, and to sign up.

 

Tactics: Using Radio and TV partners along with outdoor and digital placement we were able to leverage exposure not only in Sacramento, San Jose, Fresno and San Francisco, but also negotiate free additional rural market buys in Northern California.

Results: Increased walk participants by 15% year over year, and increased donations by 14%.  For every dollar invested we returned $1.83 in actual value.