Aug 17, 2018 Category: public awareness camapign

Californians for Safety and Justice logo

Goal: Increase presence and awareness for their cause and call to action to increase pledge efforts digitally.

 

Tactics: Ran a pre-roll campaign on various targeted sites and a Facebook ad campaign that drove traffic to Californians for Safety and Justice Facebook page along with the website where users could sign up to pledge support.

Results: Californians for Safety and Justice’s Facebook page went from 500 likes to over 22,000.