Aug 08, 2018 Category: public awareness camapign



CHP – Have a Good Ride (HAGR)

Goal: increase awareness on issues such as riding under the influence, sharing the road and motorcycle safety and training.

Tactics: Ran a statewide campaign that targeted all key day parts and heavy commuter activity and behaviors. Media placement included early morning television, radio, Facebook and Waze navigation digital campaigns, digital pump topper video in LA, and both in-theater and outdoor-billboard advertising.

Results: TBA