Aug 27, 2018 Category: public awareness camapign

Department of Boating and Waterways

Goal:  Inform boaters throughout California about the hazards of dumping waste and shore-side options for disposing of waste properly.

 

Tactics: Reach boaters at “top of mind” moments with “Frozen” Billboards (ice machines at the marinas), floating billboards, digital and targeted print, and QR codes and display ad links to the DBW website and “how to” video.

Results: Achieved an 8% increase year over year to boater awareness.