Media Solution’s passion, dedication, professionalism, and hard work is one of the reasons Donate Life California now has over 8M signups. – Tracy Bryan, Director of Public Relations, Golden State Donor Services
Increase Organ & Tissue donor registrations among underserved communities
Utilize research to design and implement an integrated paid media campaign (Radio, TV, Outdoor, Internet) reaching specialist audiences during Organ & Tissue donation month (April). Leverage media expenditure and relationships to significantly increase message exposure.
The campaign was deemed a success through increases to the following measures:
· Added value negotiation of 30%: delivered $2.276M or 78%
· Increase in Tissue & Donor registrations (DMV): increased from 20.6% to 23.2% in April
· Increase in Tissue & Donor registrations (direct): increased +75% in April
· Increase registrations amongst minority groups: all groups increased registration rates in excess of +15% but most importantly in key geographic areas.
Media Solutions is California’s premier media buying agency specializing in research, planning, buying, and implementation for all media. Located in Sacramento, the heart of California government.
707 Commons Drive, Suite 201
Sacramento, CA 95825