Aug 05, 2015 Category: client

case-study-future-ford

Challenge

Differentiate unique attributes of 7 individual store brands and locations and increase sales.

Solution

Developed a unique dealership-specific media plan based on research, placed strategic partnerships and sponsorships with radio stations, using radio remotes and including digital elements to complement TV and radio.

Results

Sales increased 27% for Future Ford, Future Nissan (Roseville & Folsom) increased 11%

Superior Service, Customer Satisfaction and Market Share earn Future Ford Lincoln of Roseville and Future Ford of Sacramento National Awards by Ford Motor Company.

Long time client and partner, Future Automotive Group, celebrates the most prestigious award given by Ford Motor company.  Over 4000 Ford dealerships nationwide compete to win customer approval and the right to say they are one of a small group of 355 dealers recognized.  Two of the five awards given out in California went to Steve Pleau’s organization, The Future Automotive Group. Two of their four Ford dealerships received this award.

Media Solutions was there to help celebrate their success.  Media Solutions started as the Agency of Record in 1999 when the group consisted of two dealerships.  Today the organization has grown to eight dealerships in three California markets.

Media Solutions has provided strategic guidance and media buying for broadcast and digital messaging.