Aug 05, 2015 Category: client

“In addition to offering new creative ideas, the Media Solutions team took the time to listen to OPG’s needs and learn about our business” – Terri Sue Canale, Deputy Director, CA Department of Alcohol and Drug Programs

Challenge

Increase intake rates for providers and reduce problem gambling in both general market, youth, young men and ethnic DMA’s.

Solution

Hyper-target multiple demographics and age ranges, our TV campaign uses different elements to target gamblers like RFI and news adjacencies, along with using a variety of ethnic media buys in both radio, television, digital and print.

Results

700 % jump in YOY call stats and approx 300 requests per week of on-air activity!