Aug 27, 2018 Category: public awareness camapign

OTS

Goal:  Increase awareness of the advantage of replacing an impaired driver with a designated driver.

 

Tactics: Mass media Campaigns statewide in California promoting “Designate a Driver”.  We used radio and pump toppers at the gas stations, and reminders in the convenience stores eyelevel in the alcohol section to have a plan.  We also added “Gorilla” marketing at Sport and Event venues to remind drivers that they need to have a plan to get home safely.

Results: Accident caused by Drunk Drivers continued to drop in California during the time Media Solutions ran the campaign.