Goal: Increase awareness of the advantage of replacing an impaired driver with a designated driver.
Tactics: Mass media Campaigns statewide in California promoting “Designate a Driver”. We used radio and pump toppers at the gas stations, and reminders in the convenience stores eyelevel in the alcohol section to have a plan. We also added “Gorilla” marketing at Sport and Event venues to remind drivers that they need to have a plan to get home safely.
Results: Accident caused by Drunk Drivers continued to drop in California during the time Media Solutions ran the campaign.
Media Solutions is a premier coast to coast, media buying agency specializing in research, planning, buying and implementation for all media.
Media Solutions also provides creative services including: concept development, video production, video editing, graphic, print and web design services
Our main office is located in Sacramento, the heart of California government.
West Coast Office
707 Commons Drive, Suite 201
Sacramento, CA 95825
East Coast Office
M&M Media Solutions
22 Baltimore Road
Rockville, MD 20850
Powered byWordpress SSL