Reach the attention of the target audience at a time where decision
making was occurring.
Use of in stadium signage was a 1st for the SF Giants, upon entering and exiting of the main gate at Willie Mays Plaza the OTS message of “Don’t Drink and Drive” banner appeared on the main pedestrian ramp at every single home game (81 in a season) with 6 banners, 3 on entry and 3 at departure. Along with convenience store clings and pump toppers.
Over 43,000 fans at every season home game was reached at the most heavily trafficked ramp in the stadium. Anheuser Busch has a fixed booth in the stadium called “Good Sport” where they ask fans to sign a pledge that they won’t drink and drive and in turn, they receive a free soda or water.
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