Aug 06, 2015 Category: client

case-study-papa-murphys

Challenge

In the media-challenged market of San Francisco, create desire and sampling for products with limited media support.

Solution

Leverage media spend on top-ranked stations to integrate product in programming with in-content 2-minute news segments and multi-media promotions.

Results

2012 Heart-baker sales increased by 12.7% YOY over Valentine’s day weekend.