Aug 17, 2018 Category: qsr - traffic driving

Papa Murphy's Logo

Goal:  Increase sales of Pizzas and other add-on items in the San Francisco and Fresno Markets. Support special offers during the year including “Heartbaker, and Jack-O-Lantern specialty pizzas. Stimulate interest in new products.

 

Tactics: Leverage media spend on TV and radio by integrating product in programming with in-content 2-minute news segments, remotes, and community involvement.  Work closely with franchise owners to support ongoing efforts.

Results: As much as a 13% increase in Pizza sales during a specialty pizza event and increases as high as 10% with specialty featured add-ons such as salads, and Mini Murphs.