Deaf and Disabled Telecommunications Program (DDTP)

Aug 08, 2018 by Alisha Harris 0 comments

Deaf and Disabled Telecommunications Program (DDTP)

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Goal: Increasing awareness of, and participation in, the Deaf and Disabled Telecommunications Program (DDTP) – a state mandated program that serves people who have difficulty using a standard telephone because of difficulty seeing, hearing, speaking, moving or remembering.

Tactics: Using statewide and marketing mediums such as television and cable, while running in unison with a search and display digital campaign. TV spots running Monday through Sunday, in all key dayparts.

Results: TBA