Grande Communications

Aug 17, 2018 by Alisha Harris 0 comments

Grande Logo

Goal: Accelerate cable/internet sign ups while increasing awareness of the Grande Communications brand.

Tactics: Purchased TV inventory – frontloading TRP’s in Q1 to build customer awareness and reach, purchasing sweep periods in Q2, bringing more brand awareness in Q3 during NFL and College Football season, and sustain awareness in Q4 while garnering sales to wrap to 2019.

Results: TBA

MTI College

Aug 17, 2018 by Alisha Harris 0 comments

MTI Logo

Goal: to support all marketing and communications efforts by increasing phone calls that will lead to increase enrollment.

Tactics: Delivering the right message, to the target audience at the right time with traditional radio. Focused the station selection on target audience preference. Live mentions from influencers, social and media posts from stations to deliver a personal reach to audience target.

Results: TBA

Deaf and Disabled Telecommunications Program (DDTP)

Aug 08, 2018 by Alisha Harris 0 comments

Deaf and Disabled Telecommunications Program (DDTP)

CPUC Logo

Goal: Increasing awareness of, and participation in, the Deaf and Disabled Telecommunications Program (DDTP) – a state mandated program that serves people who have difficulty using a standard telephone because of difficulty seeing, hearing, speaking, moving or remembering.

Tactics: Using statewide and marketing mediums such as television and cable, while running in unison with a search and display digital campaign. TV spots running Monday through Sunday, in all key dayparts.

Results: TBA