Goal: Accelerate cable/internet sign ups while increasing awareness of the Grande Communications brand.
Tactics: Purchased TV inventory – frontloading TRP’s in Q1 to build customer awareness and reach, purchasing sweep periods in Q2, bringing more brand awareness in Q3 during NFL and College Football season, and sustain awareness in Q4 while garnering sales to wrap to 2019.
Goal: to support all marketing and communications efforts by increasing phone calls that will lead to increase enrollment.
Tactics: Delivering the right message, to the target audience at the right time with traditional radio. Focused the station selection on target audience preference. Live mentions from influencers, social and media posts from stations to deliver a personal reach to audience target.
Deaf and Disabled Telecommunications Program (DDTP)
Goal: Increasing awareness of, and participation in, the Deaf and Disabled Telecommunications Program (DDTP) – a state mandated program that serves people who have difficulty using a standard telephone because of difficulty seeing, hearing, speaking, moving or remembering.
Tactics: Using statewide and marketing mediums such as television and cable, while running in unison with a search and display digital campaign. TV spots running Monday through Sunday, in all key dayparts.
Media Solutions is a premier coast to coast, media buying agency specializing in research, planning, buying and implementation for all media.
Media Solutions also provides creative services including: concept development, video production, video editing, graphic, print and web design services
Our main office is located in Sacramento, the heart of California government.
West Coast Office
707 Commons Drive, Suite 201
Sacramento, CA 95825
East Coast Office
M&M Media Solutions
22 Baltimore Road
Rockville, MD 20850