Goal: increase awareness on issues such as riding under the influence, sharing the road and motorcycle safety and training.
Tactics: Ran a statewide campaign that targeted all key day parts and heavy commuter activity and behaviors. Media placement included early morning television, radio, Facebook and Waze navigation digital campaigns, digital pump topper video in LA, and both in-theater and outdoor-billboard advertising.
Goal: Increasing the awareness of the CMSP and overall motorcycle safety to include: basic motorcycle rider safety instruction, motorcycle licensing requirements, rider safety equipment and riding and equipment laws.
Tactics: We reached motorcycle owners and intenders using statewide and marketing mediums including over the top (OTT) programing, Facebook ad campaign, search, behavioral display and video pre-roll digital campaigns, in-theater advertising, traditional radio and magazines. We also targeted periods of heavy motorcycle activity such as Memorial Day weekend, May as Motorcycle Safety Awareness Month and Ride to Work Day on the third Monday in June.
Results: Radio campaign overdelivered by 33%, with all paid media fulfilling initial goals. Statistics on number of CMSP signups, casualty and death rates to come.
Media Solutions is a premier coast to coast, media buying agency specializing in research, planning, buying and implementation for all media.
Media Solutions also provides creative services including: concept development, video production, video editing, graphic, print and web design services
Our main office is located in Sacramento, the heart of California government.
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Sacramento, CA 95825
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