CDPH – Office of Problem Gambling

Aug 08, 2018 by Alisha Harris 0 comments

CDPH logo

Goal:  Continue to reach Gamblers and their Affected Others with a need to seek help for their Gambling Problems, by providing services at no cost through a group of CalGet Providers across California.

 

Tactics: Using Statewide and Market specific mediums including Radio, OOH, T.V. / Cable and Digital to increase awareness and a pathway to seeking the help. Providing alternative connections such as text and Chat to accommodate the evolving communication preferences.

Results: Increases in calls/ text /chat and patient Intakes over the last 8 years while refining strategies to provide quality connections.  For every $1 dollar spent Media Negotiations provided $1.80 in value.