“Planning is a process of choosing among those many options. If we do not choose to plan, then we choose to have others plan for us.” ~Richard I. Winwood
Research (Who) – Your message is meaningless if it falls on deaf ears. We work with our clients and use our extensive research capabilities to determine who will be most receptive toward your message.
Strategy (Where/When) – Targeting the right audience is only half the battle. If your message is seen or heard at the wrong time, or in the wrong place, it could do more harm than good. Strategy helps us determine where and when your target audience is most receptive toward your message
Tactics (How) – Once we determine our target audience and our strategy, we set timelines and key objectives for what we’re going to accomplish