In 2016, an estimated 62 million Millennials (adults ages 20 to 35 in 2016) were voting-age U.S. citizens, surpassing the 57 million Generation X members (ages 36 to 51) in the nation’s electorate and moving closer in number to the 70 million Baby Boomers (ages 52 to 70), according to a Pew Research Center analysis of U.S. Census Bureau data. Millennials comprised 27% of the voting-eligible population in 2016, while Boomers made up 31%.
In addition to voters in the Gen X and Baby Boomer electorate, reaching and galvanizing the Digital Generation (Millennials) will be a vital component of a successful campaign.
In the 2018 elections, programmatic technology will fuel many of the key elements in a political campaign’s digital strategy, including voter targeting, hyperlocal (aka geo-fencing), cross-device targeting, and connected TV.
In addition to being the most effective way of reaching Millennials and a substantial percentage of the Gen X and Baby Boomer populations, digital media brings pricing efficiencies and scale that help maximize campaign dollars.
Media Solutions specializes in planning, content creation, and placement of political social media and digital campaigns.