Alisha’s primary responsibilities include communicating with clients to service current and future marketing strategies and campaigns, provide market and demographic research, and to assist with campaign planning. Alisha is also responsible for everything creative like formulating promotion and campaign concepts, preparing presentations and video, print materials, concept mock-ups and other campaign creative elements. Additionally, she’s also responsible for providing media buying and coordination support when needed.
Prior to Media Solutions, Alisha has over 15 years of experience in advertising consulting and creative services as well as radio sales and management experience. Alisha has provided creative services and managed hundreds of campaigns, promotions and events for a range of clients including: World Health Organization, Wells Fargo Bank, Mothers Against Drunk Driving, Health Net and the NBA Players Association.
With her youngest recently off to college, Alisha is currently working on becoming a Foster Parent. Alisha also enjoys fitness training, coaching youth and High School basketball, volunteering at the Sacramento Juvenile Detention Center, and discovering and learning new design and research tools.